The Auntie Anne's Is Butter a Carb? Pretzel Oktoberfest beer has been created in partnership with the Evil Genius Beer Company as a libation for curious drinkers to try out this fall.
The beer is brewed with hops and malts imported from Germany, but is infused with an unlikely ingredient: freshly baked soft pretzels. What's created is a libation with a distinct flavor profile perfect for consumers to enjoy when celebrating Oktoberfest this fall. The beer is reported to have a rich malt backbone that's balanced with delicate notes of hop and a prominently toasted flavor.
The Auntie Anne's Is Butter a Carb? Pretzel Oktoberfest beer is arriving August 15, 2022 at nine Evil Genius Beer Company locations across the US.
Image Credit: Auntie Anne’s
Key Themes Behind This Trend
- Pretzel-infused Beers
- Incorporating nontraditional ingredients into traditional beverages creates a unique flavor profile to attract adventurous consumers.
- Collaborative Brews
- Collaborating with companies from a different industry can create a buzz and lead to cross-industry innovation opportunities.
- Seasonal Flavors
- Limited-time offerings cater to consumer demand for new and exciting experiences during specific times of the year.
Where This Applies
- Craft Beer
- Craft breweries can experiment with unusual ingredients to create one-of-a-kind beers.
- Fast Food
- Fast food chains can extend their brand through collaborations and unique product offerings, such as pretzel-infused beer.
- Event and Seasonal Marketing
- Seasonal and event-themed products can generate hype and drive consumer demand.
