Eco-Friendly Pub Guides

Heineken's Green Pub Guide Spotlights Sustainability Efforts

Heineken's Green Pub Guide spotlights establishments across Britain that are making efforts to reduce their carbon emissions and become more environmentally friendly. There are a total of 55 establishments (including pubs, bars and restaurants) that are featured in the guide for the way they are doing their part to make operations more sustainable. These establishments setting a precedent for others in the industry hope to inspire others to implement the same measures for the sake of the planet.

With low food mile menus, sustainable renovations, water reduction initiatives and CO2 waste using SmartDispense technology, the Green Pub Guide is the first of its kind to make locals aware of their nearest green pub. This list includes The Victoria Inn, Stroud Brewery, The Kings Arms Newent and many more across the UK.

Sustainable Pub Practices
The trend of sustainable pub practices is growing as establishments across the UK embrace eco-friendly initiatives, such as low food mile menus, water reduction initiatives, and CO2 waste reduction using SmartDispense technology.
Environmentally-friendly Hospitality Establishments
More hospitality establishments are making efforts to reduce their carbon footprint and become more environmentally friendly, which opens up opportunities for eco-innovations in the industry.
Green Dining and Drinking Guides
The popularity of green dining and drinking guides is increasing as more people seek out eco-friendly public establishments and shows the potential for companies to create similar guides in other regions.

Industries Being Reshaped

Hospitality Industry
The hospitality industry has the opportunity to lead the way in sustainable practices, innovation, and the creation of more environmentally friendly dining establishments.
Smartdispense Technology Industry
The SmartDispense technology industry has the potential to grow with more hospitality establishments adopting this technology to reduce CO2 waste and promote eco-friendliness.
Eco-friendly Advertising Industry
An eco-friendly advertising industry can thrive by creating guides, such as Heineken's Green Pub Guide, that showcase environmentally friendly dining and drinking establishments to promote sustainability.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 58%
Freshness 13%