All sorts of brands in the alcohol industry are venturing into the creation of their own hard seltzers but not Tito's Handmade Vodka, which bucking the canned cocktail craze by selling empty cans. The $20 Tito's in a Can is in fact just an empty can and it makes the brand's stance on hard seltzers clear: "We don't make seltzers. You do."
With the brand stating that it would sooner make a completely empty can than its own seltzer, the 16-ounce can is one that's double-insulated, stainless steel fortified and ready to be filled. Complete with a spill-proof, screw-on lid, this refillable empty can is a vessel for adding Tito's Handmade Vodka, and other spirits, to create DIY hard seltzers.
Key Themes Behind This Trend
- Refillable Drink Cans
- The trend of refillable drink cans is growing as consumers seek eco-friendly and customizable options for their beverages.
- DIY Alcoholic Beverages
- The trend of DIY alcoholic beverages is on the rise, as consumers look for unique and customizable options for their drinks.
- Sustainable Packaging
- The trend of sustainable packaging is becoming increasingly important for companies as consumers demand eco-friendly options for their products.
Where This Applies
- Alcohol
- Opportunities for disruptive innovation in the alcohol industry include offering more eco-friendly and customizable drink options that appeal to younger generations.
- Packaging
- Innovation opportunities for packaging companies include creating sustainable and refillable options for consumers, such as the Tito's empty can.
- DIY
- The DIY industry can capitalize on the trend of DIY alcoholic beverages by offering kits and supplies for consumers to create their own custom drinks.
