If you're looking for a break from the pumpkin-flavored deluge coming this fall, look no further than the new 'Shmallow Toasted Marshmallow Bourbon from the Hotel Tango Distillery.
Just as the name suggests, the new 'Shmallow Toasted Marshmallow Bourbon is a smokey spirit that channels the delicious flavor of marshmallows roasting over an open campfire. More specifically, you'll get notes of toasted marshmallows, caramelized sugar, and smoke in every sip of this bourbon. As Travis Barnes, Hotel Tango Distillery founder and CEO, explains, "Shmallow is our off-duty take on bourbon. Distilled with the same discipline as all our spirits, bourbon enthusiasts will appreciate ‘Shmallow’s sweet-but-not-too-sweet flavor profile, while rookie bourbon drinkers will want to sip it on its own or with their favorite mixer.”
Perfect for everything from an Old Fashioned to a Maple Bourbon Smash, this new spirit is surprisingly versatile.
Image Credit: Hotel Tango Distillery
Why This Trend Is Growing
- Toasted Marshmallow Spirits
- There is an opportunity for other spirit makers to create a range of toasted marshmallow or s'more inspired spirits.
- Smoky Notes
- Distilleries could explore adding smoky notes to their spirits to create unique and flavorful offerings.
- Spirits for Fall
- With the influx of pumpkin-flavored products in the fall, there is an opportunity to create spirits with alternative seasonal flavors like toasted marshmallow.
Industries Being Reshaped
- Distilleries
- Existing or new distilleries could experiment with innovative flavor combinations like toasted marshmallow to create new, differentiated spirits.
- Alcohol Retail
- Alcohol retailers can capitalize on the trend by carrying unique and trendy spirits flavors like toasted marshmallow to meet customer demand.
- Beverage Marketing
- Marketing agencies could develop campaigns that focus on the unique flavors of spirits like toasted marshmallow to engage customers through unique taste profiles.
