Lush's New is a stress-relieving shampoo bar, designed to "motived [...] tired scalps with stimulating clove and cinnamon oils, and a peppermint infusion." The brand created this aromatic and calming blend as an answer to the stressful environments individuals often find themselves in during their day-to-day. The stress-relieving shampoo bar also features rosemary and nettles which help soothe irritated scalp and leave hair shiny.
New is part of Lush's #BeCrueltyFree initiative which seeks to "encourages everyone to join the conversation about ending animal testing once and for all." The product is also packaging-free and part of Lush's 'Naked!' series. The brand notes that one bar of New can substitute up to three 250 ml bottles of liquid shampoo, meaning it is water-preserving, as well.
Image Credit: Lush
Key Themes Behind This Trend
- Stress-relieving Products
- Innovative stress-relieving products that target specific environments can become a trend.
- Eco-friendly Packaging
- Eco-friendly packaging initiatives that support an environmental cause like ending animal testing can gain more popularity and be a new trend.
- Solid Shampoo
- Solid shampoo that offers more sustainable and effective alternatives to traditional liquid shampoo can create a new trend.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can continue innovating stress-relieving and eco-friendly products like the stress-relieving shampoo bar.
- Animal Welfare
- The animal welfare industry can collaborate with beauty and personal care companies like Lush to support initiatives like the #BeCrueltyFree campaign and develop more ethical and sustainable products.
- Sustainability
- The sustainability industry can encourage and support the development of more sustainable products like the stress-relieving shampoo bar that offers an alternative for traditional liquid shampoo, reducing plastic waste.
