Cloud Gate Coffee is Launching a Range of Products into Retail
Michael Hemsworth — August 17, 2022 — Marketing
References: cloudgatecoffee & conveniencestore
Cloud Gate Coffee is launching its products in the retail channel in the UK to provide consumers with a craft java refreshment perfect for enjoyment at their leisure.
The product range includes seven single-origin coffees and three signature blend coffees, which will come in 200-gram serving sizes priced at £7 each. The brand is also set to debut seasonal and decaf specials that will also come in cans priced at £8 each. The products are hoped to offer consumers a way to enjoy artisan-quality coffee at anytime.
Co-Founder Steve McNichol commented on the brand saying, "Our product is good, we know it’s good, and our customers have been reacting positively to it for some time now. We look forward to seeing Cloud Gate Coffee in the right type of retail environment over the next twelve months, because what we already know is that when people try it, they continue to buy it.”
The product range includes seven single-origin coffees and three signature blend coffees, which will come in 200-gram serving sizes priced at £7 each. The brand is also set to debut seasonal and decaf specials that will also come in cans priced at £8 each. The products are hoped to offer consumers a way to enjoy artisan-quality coffee at anytime.
Co-Founder Steve McNichol commented on the brand saying, "Our product is good, we know it’s good, and our customers have been reacting positively to it for some time now. We look forward to seeing Cloud Gate Coffee in the right type of retail environment over the next twelve months, because what we already know is that when people try it, they continue to buy it.”
Trend Themes
1. Craft Canned Coffee - Canned craft coffee is a disruptive innovation that creates opportunities for coffee roasters and retailers to expand their product line and offer customers high-quality coffee in a grab-and-go format.
2. Single-origin Coffee - The trend towards single-origin coffee provides opportunities for coffee producers and retailers to differentiate themselves by offering customers unique and high-quality coffee with distinct flavor profiles.
3. Seasonal and Decaf Coffees - The introduction of seasonal and decaf specialty coffees in cans is a disruptive innovation that creates opportunities for coffee brands to offer consumers a wider variety of coffee options at any time of the year.
Industry Implications
1. Retail - The launch of canned craft coffee in retail creates opportunities for coffee brands to expand their distribution channels and reach a wider audience of coffee consumers.
2. Coffee Roasting - The trend towards canned craft coffee presents opportunities for coffee roasters to develop and market their canned coffee collections and position themselves as leaders in the craft coffee industry.
3. Specialty Coffee - The introduction of seasonal and decaf specialty coffees in cans creates opportunities for specialty coffee brands to offer customers a wider variety of coffee options and expand their product range beyond traditional coffee offerings.
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