The Matcha Sea Dry Clay Mask by Terra Beauty Bars is Waterless
References: terrabeautybars
The BIPOC-founded brand Terra Beauty Bars boasts consciously made products that are eco-friendly and direct-to-consumer. The company's Matcha Sea Dry Clay Mask is a great example as the formulation is powerful, as well as sustainable, and cruelty-free. The formulation is made with a concentrated blend of green tea matcha and sea kaolin clay. Entirely waterless—meaning the product conserves water and can be activated with just a few drops of liquid at home—the Matcha Sea Dry Clay Mask promises to deliver antioxidant-rich properties to the skin and provide a firming experience. The formulation will draw out impurities and leave your skin baby-soft. Terra Beauty Bars specifies that its offering can be combined either with purified water, coconut milk, or another choice of liquid. This makes this product versatile and customizable.
Image Credit: Terra Beauty Bars
Image Credit: Terra Beauty Bars
Trend Themes
1. Consciously-made Beauty Products - Opportunity to create more eco-friendly, direct-to-consumer beauty products that are BIPOC-founded and cruelty-free.
2. Waterless Skincare - Opportunity to innovate and create more waterless skincare products that conserve water and allow for personal activation with different liquids of choice.
3. Matcha-infused Skincare - Opportunity to incorporate powerful antioxidant-rich matcha into skincare formulations for added benefits.
Industry Implications
1. Beauty and Personal Care Industry - Opportunity to create more consciously-made and eco-friendly beauty products that are direct-to-consumer and cruelty-free.
2. Sustainable and Eco-friendly Product Industry - Opportunity to create more sustainable and waterless products that conserve resources and reduce waste in packaging and shipping.
3. Green Tea and Matcha Industry - Opportunity to expand the use and benefits of green tea and matcha as ingredients in skincare and wellness products.
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