Zenni Optical, a prescription eyewear brand based in the US, has partnered with the fighting game tournament Evo as the event's new official eyewear partner. As part of the deal, Zenni will collaborate with Evo to design a series of stylish and aesthetically pleasing merchandise. This merchandise will be sold at the Evo event, which will take place in Las Vegas, and on the Zenni Optical website.
This partnership reflects Zenni and Evo's shared mission to promote eye health awareness within the FGC community.
“Zenni’s mission of providing affordable eyewear coupled with their innovative technology like the Blokz+ Tints blue light protection will help Evo’s players get one step closer to the perfect matches they’re fighting for," said Rick Thiher, General Manager of Evo.
Image Credit: Evo
What Makes This Trend Stand Out
- Vision-enhancing Technology
- Opportunities arise for brands to develop innovative eyewear technology for esports athletes to improve visual performance.
- Event Merchandise Collaboration
- Partnerships between brands and events create avenues for exclusive merchandise designs that appeal to target audiences.
- Health Awareness Initiatives
- Collaborations focused on promoting eye health awareness present opportunities for brand alignment with community wellness initiatives.
Sectors Adopting This
- Eyewear
- The eyewear industry can capitalize on partnerships with sports events to launch specialized products targeting specific consumer segments.
- Gaming
- The gaming industry can explore collaborations with eyewear companies to enhance player performance and provide stylish gaming accessories.
- Event Management
- Event management industry can leverage partnerships with eyewear brands to offer unique merchandise options and enhance attendee experiences.
