The first SKIMS pop-up store recently opened its doors in Paris and the design by Willo Perron is full of beige-colored display units that are chunky in size and glossy in texture. The pop-up for Kim Kardashian's own brand of underwear, loungewear and shapewear spans 280 square meters of the Parisian department store Galeries Lafayette Paris Haussmann.
As Perron described to Dezeen, "The whole concept was based on there being no hard corners, everything is round with soft edges and all the pieces are super glossy. I wanted people to feel like they had to touch it. It's also reminiscent of body forms and the curves of a body."
The pop-up is fitted with matching chunky changing rooms and treats from pastry chef and chocolatier Pierre Hermes are available in colors that coordinate with the product collection.
Why This Trend Is Growing
- Celebrity Shapewear Pop-ups
- The rise of celebrity-owned shapewear pop-ups presents an opportunity for boutique venues to showcase emerging designers and brands as well.
- Interactive and Glossy Display Units
- An innovative approach to store design, offering customers a more interactive and immersive shopping experience, arousing sensations that are markedly conducive to sales.
- Celebrity Fashion Collaborations
- Celebrities and pop culture is a surefire way to garner attention from potential customers, and provide brands and influencers alike with the means to reach new audiences in the fashion industry.
Industries Being Reshaped
- Retail
- Fashion brands and retailers can explore the use of interactive and inviting designs for product displays, in an effort to compete in today's mobile-first landscape.
- Fashion Design
- Designers can leverage the reach of celebrities and their popularity to create and release new collections of fashion-forward clothing, with a focus on importance of vogue.
- Marketing
- The suitable collaboration between celebrities and fashion brands can open the door for dynamic marketing strategies to reach new audiences, and innovative design solutions for stores could increase engagement with those audiences.
