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Meat-Free Butcher Counters

The Asda 'Veelicious' Vegan Butcher Counter Addresses Consumer Demand

— January 7, 2021 — Business
The increasingly popular plant-based diet is seeing brands and retailers alike adapting to meet consumer demand, which is exactly what's at work with the new Asda 'Veelicious' vegan butcher counter. The grocery store brand created the concept in partnership with Kbox Global and will be trialing it at its Watford store location in the new year for a six-month period. This coincides with Veganuary and addresses increasing consumer demand for vegan-friendly products.

Chief Strategy Officer Preyash Thakrar spoke on the new Asda 'Veelicious' vegan butcher counter saying, "The demand for vegan products is on the rise and we have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle. We recognised the importance of helping our customers with their Veganuary journey, which includes partnering with Kbox to trial Veelicious in our Watford store. Across our product range we offer many options for vegans and flexitarians, such as meat-free alternatives and vegan cheeses, ensuring that our customers don’t have to compromise on quality, taste or value when following a plant-based lifestyle. Veelicious will be a ‘test and learn’ trial to help us understand what resonates with customers to enable us to enhance our plant-based proposition.”
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