The increasingly popular plant-based diet is seeing brands and retailers alike adapting to meet consumer demand, which is exactly what's at work with the new Asda 'Veelicious' vegan butcher counter. The grocery store brand created the concept in partnership with Kbox Global and will be trialing it at its Watford store location in the new year for a six-month period. This coincides with Veganuary and addresses increasing consumer demand for vegan-friendly products.
Chief Strategy Officer Preyash Thakrar spoke on the new Asda 'Veelicious' vegan butcher counter saying, "The demand for vegan products is on the rise and we have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle. We recognised the importance of helping our customers with their Veganuary journey, which includes partnering with Kbox to trial Veelicious in our Watford store. Across our product range we offer many options for vegans and flexitarians, such as meat-free alternatives and vegan cheeses, ensuring that our customers don’t have to compromise on quality, taste or value when following a plant-based lifestyle. Veelicious will be a ‘test and learn’ trial to help us understand what resonates with customers to enable us to enhance our plant-based proposition.”
What Makes This Trend Stand Out
- Plant-based Diets
- As more consumers adopt plant-based diets, there is a growing demand for innovative vegan products and experiences.
- Vegan Butcher Counters
- The emergence of vegan butcher counters presents a disruptive innovation opportunity for grocery stores to attract and retain plant-based consumers.
- Veganuary
- Veganuary, an initiative that encourages people to try a vegan lifestyle for the month of January, offers an opportunity for businesses to capitalize on the growing interest in plant-based diets.
Sectors Adopting This
- Grocery Stores
- Grocery stores have an opportunity to introduce vegan butcher counters and expand their plant-based offerings to meet the demand for flexible diets.
- Food Manufacturing
- Food manufacturers can innovate and create new and improved vegan products to cater to plant-based consumers who are looking for healthy, eco-friendly, and cruelty-free options.
- Restaurants
- Restaurants can offer plant-based options and even develop their own vegan meat alternatives to cater to the growing plant-based consumer market.
