Canada Goose Partnered with Y/Project on a Unisex Rainwear Capsule
Josh Thompson-Persaud — May 10, 2021 — Business
References: retailinasia
As spring trickles in with rain and wind, designer jacket brand Canada Goose collaborated with Parisian clothing brand Y/Project on a designer unisex rainwear collection. The collection combines the high-quality and high-performance aspects of Canada Goose jackets with the street-side couture accents of Y/Project. The designer unisex rainwear collection is made using Canada Goose's Tri-Durance fabric that blocks both wind and rain while serving up a smooth, clean esthetic.
The spring capsule consists of five rainwear pieces: the thigh-length Seaboard Jacket, the standard-length Nanaimo Jacket, the open-fit Field Poncho, the large, pocketed Marquee Poncho, and a Bucket Hat. The designer unisex rainwear collection comes in a range of colors and has special features like built-in ventilation for temperature regulation and reflective accents for visibility. The collection debuts in China on May 7th, 2021, and will be available worldwide.
Image Credit: Canada Goose
The spring capsule consists of five rainwear pieces: the thigh-length Seaboard Jacket, the standard-length Nanaimo Jacket, the open-fit Field Poncho, the large, pocketed Marquee Poncho, and a Bucket Hat. The designer unisex rainwear collection comes in a range of colors and has special features like built-in ventilation for temperature regulation and reflective accents for visibility. The collection debuts in China on May 7th, 2021, and will be available worldwide.
Image Credit: Canada Goose
Trend Themes
1. Designer-unisex Rainwear - Fashion brands can explore designer collaborations to create unique and high-performance rainwear that integrates their respective brand values.
2. High-tech Fabrics - Companies can invest in developing high-tech rainwear fabrics that offer superior protection and durability, while being breathable, lightweight and eco-friendly.
3. Rainwear Accessories - Rainwear accessory designers have an opportunity to develop functional and stylish accessories like bucket hats, ponchos and reflective accents that compliment high-quality rainwear.
Industry Implications
1. Fashion - Fashion brands can leverage designer collaborations and innovative fabrics to create high-quality and stylish rainwear collections that cater to a growing market demand for functional yet fashionable rainwear.
2. Textile and Material Science - Textile and material science researchers can develop new, high-performance fabrics that provide maximum protection against different weather conditions without compromising on comfort, breathability and sustainability.
3. Outdoor and Adventure - Companies in the outdoor and adventure industry can diversify their products and offer high-quality outdoor rainwear that delivers functional and stylish protection, no matter the weather.
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