Designer Rainwear Collections

Canada Goose Partnered with Y/Project on a Unisex Rainwear Capsule

As spring trickles in with rain and wind, designer jacket brand Canada Goose collaborated with Parisian clothing brand Y/Project on a designer unisex rainwear collection. The collection combines the high-quality and high-performance aspects of Canada Goose jackets with the street-side couture accents of Y/Project. The designer unisex rainwear collection is made using Canada Goose's Tri-Durance fabric that blocks both wind and rain while serving up a smooth, clean esthetic.

The spring capsule consists of five rainwear pieces: the thigh-length Seaboard Jacket, the standard-length Nanaimo Jacket, the open-fit Field Poncho, the large, pocketed Marquee Poncho, and a Bucket Hat. The designer unisex rainwear collection comes in a range of colors and has special features like built-in ventilation for temperature regulation and reflective accents for visibility. The collection debuts in China on May 7th, 2021, and will be available worldwide.

Image Credit: Canada Goose

Designer-unisex Rainwear
Fashion brands can explore designer collaborations to create unique and high-performance rainwear that integrates their respective brand values.
High-tech Fabrics
Companies can invest in developing high-tech rainwear fabrics that offer superior protection and durability, while being breathable, lightweight and eco-friendly.
Rainwear Accessories
Rainwear accessory designers have an opportunity to develop functional and stylish accessories like bucket hats, ponchos and reflective accents that compliment high-quality rainwear.

Where This Applies

Fashion
Fashion brands can leverage designer collaborations and innovative fabrics to create high-quality and stylish rainwear collections that cater to a growing market demand for functional yet fashionable rainwear.
Textile and Material Science
Textile and material science researchers can develop new, high-performance fabrics that provide maximum protection against different weather conditions without compromising on comfort, breathability and sustainability.
Outdoor and Adventure
Companies in the outdoor and adventure industry can diversify their products and offer high-quality outdoor rainwear that delivers functional and stylish protection, no matter the weather.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 68%
Freshness 10%