Anthropics' Zyler describes itself as "the world's most realistic clothing try-on" and it helps to enhance shoppers' digital experiences, especially at a time when retail stores remain closed or are only operating at limited capacity.
The virtual try-on solution lets users upload their own photos and digitally try on items from brands and retailers around the world. Thanks to Zyler, shoppers are able to alter the body proportions of a model to create their own likeness and get a real sense of how certain items would look in real life. As such, this tool goes above and beyond the photos and videos offered on most product pages.
Some of the other benefits of the swiping try-on solution include its ability to reduce returns and promote diversity and inclusivity. The
What's Driving This Trend
- Virtual Try-on Solutions
- There is an opportunity for businesses to invest in and create their own virtual try-on solutions that enhance the digital shopping experience and reduce returns.
- Customization Tools
- There is an opportunity for businesses to create customization tools within their virtual try-on solutions that allow users to alter the body proportions of the models and create their own likeness.
- Diversity and Inclusion Promotion
- There is an opportunity for businesses to use virtual try-on solutions to promote diversity and inclusion by showcasing their products on models with different body types and skin tones.
Who This Affects Most
- Fashion Retail
- Fashion retailers can utilize virtual try-on solutions to enhance the shopping experience and reduce returns.
- E-commerce
- E-commerce businesses can implement virtual try-on solutions to increase customer engagement and satisfaction.
- Marketing and Advertising
- Marketing and advertising agencies can use virtual try-on solutions to create more diverse and inclusive campaigns that showcase products on individuals with different body types and skin tones.
