Beloved superstar Justin Bieber has teamed up with Los Angeles-based cannabis company Palms Premium to launch a new pack of pre-rolled cannabis cigarettes named 'Peaches' -- the title of his latest hit song. The limited-edition pre-roll packs will include seven 0.5 gram joints, all of which are said to have a "peachy" flavor.
In addition, the pack will offer Sative, Indica, and Hybrid strains. According to Bieber, the decision to get involved in the cannabis industry came from his desire to "destigmatize" the use of cannabis. "With Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption,” said Noah Annes, a co-founder of Palms Premium.
So far, the new product has officially launched in four American states -- California, Nevada, Massachusetts, and Florida -- for a reasonable price of $50.
Image Credit: Shutterstock, Palms Premium
What Makes This Trend Stand Out
- Pre-rolled Cannabis Products
- Pre-rolled cannabis products, particularly those with unique flavors and celebrity endorsements, are becoming increasingly popular in the legal cannabis market.
- Celebrity Endorsements in Cannabis Industry
- Celebrities lending their name and brand to cannabis products is a growing trend in the industry, creating new marketing opportunities.
- Cannabis for Mental Health
- Cannabis is increasingly being touted as a potential treatment for mental health issues, and celebrities like Justin Bieber are helping to destigmatize its use.
Sectors Adopting This
- Cannabis
- The cannabis industry has seen tremendous growth in the wake of legalization, with new products and marketing opportunities emerging.
- Celebrity Branding
- Celebrity branding is a tactic not only used in the cannabis industry, but across various consumer markets, creating new revenue streams and potential for crossover marketing.
- Mental Health
- Increased awareness around mental health and the impact of cannabis on mental health could lead to new treatments and wellness products through collaborations between mental health professionals and cannabis companies.
