Lunchables is taking over New York City’s iconic FAO Schwarz toy store and Rockefeller Plaza’s storefront windows with large-scale food sculptures that tie in with the release of limited-edition Lunchabuilds kits. Designed to fuel creativity, these kids encourage kids to play with their food as they create towering rocket ships, global landmarks and fun creatures.
Each pack comes with instructions for building the food model, as well as a real-world ticket to a certain destination. With these kits, families will not only have fun constructing their own snacks but also exploring places like space centers, zoos or famous buildings in global cities. The Explorer Building Kit, for example, encourages visits to Virginia Space Flight Academy, Camp Kennedy Space Center or the Space Center Houston.
What's Driving This Trend
- Creative Snack Kits
- Opportunities for snack companies to create similar DIY snack-building kits to promote creativity in children
- Interactive Food Products
- Opportunities for food companies to create products that require consumers to interact with them in fun and creative ways
- Experiential Food Packaging
- Opportunities for food companies to incorporate experiential elements, such as real-world tickets, into their product packaging to add value for consumers
Who This Affects Most
- Snack Food Industry
- Opportunities for snack food companies to innovate their products in creative and interactive ways to appeal to children and families
- Toy Industry
- Opportunities for toy companies to partner with food companies to create creative and interactive snack kits as a way to expand product offerings
- Tourism Industry
- Opportunities for the tourism industry to partner with food and snack companies to offer experiential packages that include visits to destinations related to the food or snack product
