The Lunchables lunch kits are making their way back into retailers in Canada after a 15-year hiatus to provide consumers with a way to relive their childhood and even pass on the tradition to their little ones.
The lunch kits come in five varieties to choose from including Turkey Cracker Stackers, Ham Cracker Stackers, Pepperoni Pizza, Nachos and Cheese Pizza. Each of the kits are crafted without the use of artificial flavors or colors and have at least 10-grams of protein in each. The meals each come with a small treat, which includes a cookie or even a candy bar, depending on the variety.
Head of Marketing and Strategy at Kraft Heinz Daniel Gotlib commented on the return of Lunchables lunch kits saying, "We are so excited for Lunchables return to Canada and all the great things kids will be able to build with the brand. Canadians have been demanding for more variety in the grocery store, especially for more convenient, wholesome mealtime and snack options, and Lunchables is another great option for fans to enjoy.”
Image Credit: Kraft Heinz
Why This Trend Is Growing
- Nostalgic Food Products
- Revived 90s Lunch Kits are appealing to consumers seeking nostalgic dining experiences.
- Healthy Convenience Meals
- Lunchables Lunch Kits offer a convenient and wholesome meal option for time-pressed consumers.
- Personalized Snack Packs
- Consumers can customize their snacking experience with the variety of options offered in Lunchables lunch kits.
Industries Being Reshaped
- Food & Beverage
- The Food & Beverage industry can tap into the nostalgia trend by reintroducing retro products with a modern twist.
- Packaged Foods
- Packaged Foods companies have an opportunity to innovate by creating convenient and nutritious meal solutions like Lunchables Lunch Kits.
- Snack Manufacturing
- Snack Manufacturing companies can explore the trend of personalized snacking experiences to cater to consumer preferences for variety and customization.
