Lunchables is giving parents the coveted gift of uninterrupted time with the launch of its first-ever LTO holiday packs line-up, available free of charge exclusively online.
The new Lunchables Holiday Packs give parents an extra five minutes to complete holiday tasks while kids enjoy their favorite buildable snack. Packs include "for parents' eyes only" labels sure to resonate with parents this holiday season. he three varieties include: Son of a Nutcracker! I Forgot to Hide the Elf! (Extra Cheesy Pizza), It’s December 24, Where’s the Wrench?! (Turkey and American Cracker Stackers with cookies), and How is the Gift Still Two States Away?! (Ham and Cheddar Cracker Stackers with cookies).
“Parents are our biggest partners in continuing our mission to fuel kids’ creativity and imaginations,” said Erin Fitzgerald, Brand Manager, Lunchables. “This holiday season, it is time for us to help power them forward, provide a little comic relief and give them the opportunity to take a few extra minutes to tackle whatever the holiday season may throw at them.”
Image Credit: Lunchables
What's Driving This Trend
- LTO Holiday Packs
- Brand Managers can create a series of holiday-exclusive meal sets to tap into seasonal trends and offer parents a welcome distraction while also giving them more spare time.
- Buildable Snacks
- Food companies can create and release more buildable snacks that kids can put together, encouraging creativity and innovation while also providing a fun way to eat snacks.
- Parent-centric Marketing
- Marketing teams can create campaigns and products specifically aimed at easing the strains of parenting, leaning into humorous and relatable narratives to instill goodwill and brand loyalty.
Who This Affects Most
- Packaged Food Industry
- Players in the packaged food industry can continue innovating by offering more snack products that are interactive and hands-on, tapping into younger demographic's playful inclinations.
- Marketing Industry
- The marketing industry can reinvent holiday marketing strategies and create fun campaigns that tap into the LTO Holiday Packs trend and offer the parents a bit of stress relief, making use of social media and customer data insights for better demographic targeting.
- Parenting Support Industry
- There are new opportunities to create targeted products and services aimed at supporting parents and taking some of the strains off of them, including childcare services and counseling services for managing the workload of parenting while also attending to other responsibilities.
