Tokyo-based food and beverage company M.G.K. is offering a special treat for dessert lovers and it takes the form of whipped cream in a can. The Whipped Cream is a Drink (Nama Cream ha Nomimono) is not strictly whipped cream but rather 14% milk fat cream, which offers a much thicker consistency than the average milk- or cream-based beverage.
Alongside the plain version of this whipped cream in a can, the brand is introducing a coffee-flavored version. Both of these beverages from M.G.K. can be enjoyed with the included wide straw.
The whipped cream in a can taps into the fact that many Japanese foods are heavy on liquids, so much so that they could almost be considered beverages. This unconventional dessert further blurs the lines between eating and drinking.
Key Themes Behind This Trend
- Whipped Cream Cocktails
- The trend of incorporating flavored whipped creams into cocktails offers an opportunity for bars and restaurants to offer unique and innovative drinks.
- Drinkable Desserts
- The trend towards blurring the lines between eating and drinking with products like whipped cream beverages creates a disruptive innovation opportunity for companies that can create similar products with a wide appeal.
- Portable Desserts
- The trend towards offering desserts in portable packaging like whipped cream cans opens up innovative opportunities for companies with products that can be easily consumed on the go.
Where This Applies
- Food and Beverage
- Food and beverage companies can explore new avenues of product development inspired by the popularity of whipped cream beverages.
- Alcohol
- Alcohol industry players can partner with whipped cream manufacturers to create unique drink recipes that incorporate whipped cream or create their own branded whipped cream beverages.
- Packaging
- The popularity of whipped cream in a can offers a disruptive innovation opportunity for packaging companies to develop new solutions for portable and convenient desserts.
