Starburst All Pink #DoYou Challenge Calendars Encourage Self-Care
Laura McQuarrie — September 23, 2021 — Lifestyle
References: StarburstAllPink & prnewswire
For Self-Care Awareness Month in September, the Starburst All Pink #DoYou Challenge is launching soon and the limited-edition calendars share an interactive self-care journey. Complete with activities to enrich mind, body and soul, the challenge calendar is full of all of "the tools needed to embody what it means to be a Pink Starburst every day." Over the years, the brand has seen fans use this expression to capture the feeling of being special, empowered and loved, and this challenge gives people the chance to make themselves feel just that way.
The calendar shares 30 days of self-love challenges, inspiring messages and surprises, as well as treats in the form of chewy candy pieces.
The calendar shares 30 days of self-love challenges, inspiring messages and surprises, as well as treats in the form of chewy candy pieces.
Trend Themes
1. Self-care Challenge Calendars - Opportunity for brands to create interactive challenge calendars with self-care activities and surprises to engage consumers in a self-love journey.
2. Personalized Self-care Packages - Opportunity to create customized self-care packages with personalized tools and inspirations to help individuals indulge in self-love regularly.
3. Virtual Self-care Communities - Opportunity to create virtual communities to encourage individuals to share their self-love journey and inspire others to practice self-care regularly.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery brands to offer interactive experiences that promote self-love and help consumers to engage with their products on an emotional level.
2. Personal Care - Opportunity for personal care brands to develop self-care kits that go beyond physical wellness and incorporate mindful practices to help individuals care for their mind, body and soul.
3. Social Media - Opportunity for social media platforms to create curated communities that offer users a platform to share their self-care journey, offer support and inspiration for others.
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