Consumer packaged goods company Starco Brands has teamed up with award-winning rapper Cardi B to launch 'Whipshots,' a dairy-free, vodka-infused whipped cream that can be added to cocktails or desserts.
As a dairy-free product, 'Whipshots' do not require refrigeration and can therefore be stored alongside other spirits either behind the bar or in a consumer's pantry. According to Starco Brands, Cardi B was immediately drawn to the product while it was still in its development stage due to its highly innovative and playful nature. Now, Cardi B's role with the brand will extend to creative direction in the coming months.
"Whipshots match my style—over the top, sexy, unique. Together we're completely innovating whipped cream and giving it an extra pop. Whipshots is Cardi in a can,' said the beloved musician in a recent press release.
Image Credit: Shutterstock, Starco Brands