Consumer packaged goods company Starco Brands has teamed up with award-winning rapper Cardi B to launch 'Whipshots,' a dairy-free, vodka-infused whipped cream that can be added to cocktails or desserts.
As a dairy-free product, 'Whipshots' do not require refrigeration and can therefore be stored alongside other spirits either behind the bar or in a consumer's pantry. According to Starco Brands, Cardi B was immediately drawn to the product while it was still in its development stage due to its highly innovative and playful nature. Now, Cardi B's role with the brand will extend to creative direction in the coming months.
"Whipshots match my style—over the top, sexy, unique. Together we're completely innovating whipped cream and giving it an extra pop. Whipshots is Cardi in a can,' said the beloved musician in a recent press release.
Image Credit: Shutterstock, Starco Brands
Why This Trend Is Growing
- Vodka-infused Whipped Cream
- Creating more alcohol-infused dessert and cocktail toppers is a disruptive innovation opportunity in the food industry.
- Non-dairy CPG Products
- Developing non-dairy versions of popular food products, like whipped cream, presents a disruptive innovation opportunity in the CPG industry.
- Celebrity Collaborations in FMCG
- Working with celebrities to launch new products, and leveraging their brand to increase sales and reach, is a disruptive innovation opportunity in the FMCG industry.
Industries Being Reshaped
- Food and Beverage
- Creating new food products with unique flavors and functionalities is a disruptive innovation opportunity in the food and beverage industry.
- CPG (consumer Packaged Goods)
- Developing innovative and unique products within the CPG space presents a disruptive innovation opportunity.
- Entertainment
- Collaborating with celebrities to launch new products and expand brand reach is a disruptive innovation opportunity within the entertainment industry.
