Hershey Set to Launch its First Vegan 'Oat Made' Chocolate Bars
Niko Pajkovic — September 7, 2021 — Lifestyle
References: thehersheycompany & vegnews
The Hershey Company has unveiled a new 'Oat Made' line of chocolate bars -- the brand's first vegan chocolate offering, which contains an oat milk base. The vegan-friendly chocolate will be accompanied by a marketing push promoting its healthy, plant-based ingredient list.
Offered in flavors such as 'Classic Dark and 'Extra Creamy Almond & Sea Salt,' these better-for-you bars offer a viable alternative to the brand's popular dairy milk-based chocolate. Apparently, the launch of these chocolate bars represents the brand's tentative first steps into the space of plant-based confectionery products -- a steadily growing sub-category to the vegan revolution currently sweeping through the food industry.
"Expanding our expertise, building new capabilities, and delivering more choices in better-for-you confection is the next big category opportunity for us to lead,” said Kristen Riggs, Chief Growth Officer at Hershey.
Offered in flavors such as 'Classic Dark and 'Extra Creamy Almond & Sea Salt,' these better-for-you bars offer a viable alternative to the brand's popular dairy milk-based chocolate. Apparently, the launch of these chocolate bars represents the brand's tentative first steps into the space of plant-based confectionery products -- a steadily growing sub-category to the vegan revolution currently sweeping through the food industry.
"Expanding our expertise, building new capabilities, and delivering more choices in better-for-you confection is the next big category opportunity for us to lead,” said Kristen Riggs, Chief Growth Officer at Hershey.
Trend Themes
1. Plant-based Confectionery - The rise of veganism has resulted in a growing demand for plant-based confectionery, creating opportunities for companies to innovate in this space.
2. Better-for-you Snacks - Consumers are increasingly looking for healthier snack options, presenting an opportunity for companies to develop better-for-you snacks to meet this demand.
3. Vegan Chocolate - As more consumers adopt a vegan lifestyle, there is an opportunity for companies to create chocolate products that cater to this growing market.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend towards plant-based and better-for-you snacks by developing innovative products that cater to these preferences.
2. Vegan Food - The vegan food industry is growing, providing opportunities for companies to create plant-based snacks and confectionery products that appeal to this market.
3. Health & Wellness - As consumers become more health-conscious, there is an opportunity for companies to create better-for-you snacks and confectionery products that cater to this trend towards healthier lifestyles.
6.1
Score
Popularity
Activity
Freshness
