Candy-Inspired Seasoning Shakers

The TWIX Sweet Seasoning Shaker is Layered with Flavor

The caramel shortbread chocolate bar TWIX inspired the creation of a sweet seasoning shaker by B&G Foods and it makes it easy to add the "unmistakable essence of TWIX" to a variety of desserts and snacks. The TWIX Shakers Seasoning Blend captures all the best parts of the candy bar, including its crunchy cookie, soft caramel and milk chocolate flavors.

The first chocolate bar-inspired seasoning blend from B&G Foods has the potential to be added to everything from ice cream and cookies to milkshakes, popcorn, cocktails, fruit and cream cheese. Some of the suggested recipes include TWIX shakers waffles, buttered toast, and even snackable dips and BBQ sauce made with an unexpected combination of ketchup, honey, lemon juice, Worcestershire sauce and chipotle sauce.

Sweet Seasoning Shakers
The creation of unique sweet seasoning shakers inspired by popular candy bars presents opportunities to introduce new and innovative flavors to common snacks.
Chocolate-inspired Seasoning Blends
B&G Foods' TWIX Shakers Seasoning Blend leads the way for a trend of flavor-enhancing blends, adding unique and exciting culinary options to a wide range of dishes.
Unconventional Flavor Combinations
Unexpected additions to traditional recipes, such as sweet seasoning blends made with ketchup, honey, lemon juice, Worcestershire sauce and chipotle sauce show a trend towards experimenting with new and unconventional food pairings.

Industries Being Reshaped

Food and Beverage
The creation of new culinary flavor options using unique candy-inspired seasoning shakers and blends presents opportunities for growth and innovation in the food and beverage industry.
Hospitality and Service
Restaurants and food services can capitalize on the trend of innovative sweet seasoning blends and unconventional food combinations to offer unique and exciting menu items, setting themselves apart and attracting new customers.
Retail and Consumer Goods
The trend towards unconventional flavor combinations create opportunities for retailers and consumer goods companies to market unique products and create new shopping experiences for consumers.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 54%
Freshness 11%