Selena Gomez is now featured on Serendipity3's menu with The Selena Sundae. The brand collaborated with the pop icon and part-owner and investor in the restaurant, Selena Gomez, for a mental health initiative.
Gomez's favorite ice cream flavor inspires the Selena Sundae. Featuring Cookies and Cream ice cream as the base, the sundae also includes bananas, hot fudge, cream-filled cookie crumbles, decadent pink sugar, whipped cream, and a maraschino cherry. The collaboration will donate 10% of proceeds from the Selena Sundae to the popstar's Rare Impact Fund to help those who struggle with mental health. The award-winning singer, songwriter, actress, and producer became an owner, investor, and partner in Serendipity3 and Serendipity Brands.
Image Credit: Serendipity3
Key Themes Behind This Trend
- Mental Health Initiatives
- Collaborating with celebrities to promote mental health initiatives through product sales could be a disruptive innovation opportunity.
- Charitable Product Collaborations
- Creating product collaborations with a charitable element could be a powerful way to generate interest and give back to communities.
- Celebrity Food Collaborations
- Partnering with celebrities to create food items could increase brand awareness and drive sales in the food and beverage industry.
Where This Applies
- Mental Health
- Mental health industries could collaborate with brands and celebrities to raise awareness and funding for mental health initiatives through product sales.
- Food and Beverage
- Partnering with celebrities to create food items could drive sales and increase brand awareness in the food and beverage industry.
- Charities and Nonprofits
- Collaborating with brands and celebrities to create product collaborations with charitable elements could raise funds and awareness for charities and nonprofits.
