Prime Shrimp Crafts a Shrimp Burger for DTC and Food Service
References: primeshrimp & businesswire
Prime Shrimp has unveiled its newest product: Prime Shrimp Burgers. Featuring 80% shrimp content and no added sodium tripolyphosphate (STPP), these pre-portioned, cook-from-frozen patties bring convenience and flavor to both retail and food service markets. Made with responsibly farmed Pacific White Shrimp from Ecuador, each four-ounce patty combines shrimp chunks with chopped bell peppers and Prime Shrimp’s Signature Cajun seasoning.
The shrimp burgers made a strong first impression during their direct-to-consumer debut on QVC in May, selling out in both their initial and follow-up broadcasts.
“Customers have been clamoring for truly gourmet shrimp burgers for years, and we’ve finally perfected the craft,” said Davis McCool, Business Development Supervisor at Prime Shrimp. “Certainly, there are alternate shrimp and seafood burgers on the market, but there is nothing quite like the Prime Shrimp burger, as our customers have validated. 80 percent shrimp with no fillers or additives goes a long way toward impressing even the finest gourmet chefs.”
Image Credit: Prime Shrimp
The shrimp burgers made a strong first impression during their direct-to-consumer debut on QVC in May, selling out in both their initial and follow-up broadcasts.
“Customers have been clamoring for truly gourmet shrimp burgers for years, and we’ve finally perfected the craft,” said Davis McCool, Business Development Supervisor at Prime Shrimp. “Certainly, there are alternate shrimp and seafood burgers on the market, but there is nothing quite like the Prime Shrimp burger, as our customers have validated. 80 percent shrimp with no fillers or additives goes a long way toward impressing even the finest gourmet chefs.”
Image Credit: Prime Shrimp
Trend Themes
1. Sustainable Seafood Innovations - The focus on responsibly farmed Pacific White Shrimp captures the growing demand for eco-friendly and sustainable seafood options among conscious consumers.
2. High-quality Frozen Food Varieties - The development of gourmet shrimp burgers featuring 80% pure shrimp content exemplifies the rising trend of offering premium quality frozen meals that do not compromise on flavor or nutrition.
3. Direct-to-consumer Seafood Products - The success of shrimp burgers on platforms like QVC underscores the increasing popularity and potential for seafood brands to explore direct-to-consumer channels for launching niche products.
Industry Implications
1. Frozen Seafood Industry - As consumers shift towards convenient, high-quality seafood options, there is an opportunity for innovation in the production and marketing of premium frozen seafood.
2. Gourmet Food Services - The introduction of gourmet shrimp burgers aligns with the growing demand in the food service industry for unique, high-end seafood offerings that appeal to discerning palates.
3. Sustainable Aquaculture - Innovations in responsibly sourced shrimp farming highlighted by Prime Shrimp indicate a rising movement within the aquaculture industry to prioritize sustainability and transparency in their supply chains.
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