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Plant-Based MCT-Rich Creamers

The Kitu Life Super Coffee Maple Pumpkin Creamer Has Zero Sugar

— September 2, 2021 — Marketing
The Kitu Life Super Coffee Maple Pumpkin Creamer has been announced by the brand as part of its limited-edition seasonal product range that will provide consumers with a health-focused way to enhance their morning cup of java.

The creamer is achieved with a blend of sweet, creamy maple pumpkin flavor along with protein and antioxidants to boot. The product is also rich in MCT oil to help the consumer enjoy enhanced mental focus and clarity after enjoying the creamer in their coffee.

The Kitu Life Super Coffee Maple Pumpkin Creamer is expected to be available online starting on September 14, 2021, but is currently available to pick up at retailers nationwide including Kroger and Target. The cream maintains a zero-sugar recipe that has just five-calories per serving.
Trend Themes
1. Plant-based Creamers - Opportunity for the development of more plant-based creamers with added health benefits, like MCT oil, as consumers demand healthier and more sustainable options.
2. Limited-edition Seasonal Products - Brands can explore offering limited-edition seasonal products to generate interest and excitement among consumers.
3. Functional Ingredients - Potential for adding functional ingredients like protein and antioxidants to creamers and other food products to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop more plant-based, functional food products to meet the demands of health-conscious consumers.
2. Retail - Retailers can capitalize on the trend of limited-edition seasonal products to drive foot traffic and sales during specific times of the year.
3. Natural and Organic Products - Natural and organic product companies can explore the use of functional ingredients like MCT oil and other plant-based alternatives to traditional ingredients in their products.
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