The Primula Burger Cheese is being launched in the UK by the Norway-based brand Kavli to provide consumers with an authentic burger taste experience. The product comes in a tube and features a spreadable texture that can be easily applied to a burger to create a deliciously cheesy flavor experience. The limited-edition cheese will join the brand's existing lineup of cheese tube spreads including Original Cheese, Cheese 'n' Jalapeño, and Cheese 'n' Chive.
Kavli UK Head of Marketing Lisa Thornton spoke on the new Primula Burger Cheese saying, "…we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering. With its authentic taste, Burger Cheese provides a big opportunity for retailers to attract new users.”