The new Kingsmill 50/50 No Crusts bread bag is being launched by the brand in the UK to help take an eco-focused shift towards alternative packaging materials. The bread packaging is made using 30% advanced recycled content, which will see the transition made over the course of the next 12 months. The updated packaging will reportedly remove 750,000 bags from the brand's supply chain during the trial run.
Joint Managing Director Chris Craig spoke on the new Kingsmill 50/50 No Crusts bread bag saying, "We are committed to finding solutions that tackle the plastic waste challenge. This involves everything from investing in innovative solutions like the UK’s first bread bag featuring recycled content, to encouraging everyone to recycle their bread bags by returning them to larger supermarket stores. Around 25 million bread bags are used in the UK every week, meaning consumers potentially get through up to 1.3 billion bread bags a year. Being able to funnel these bread bags back into the circular economy would help create a more sustainable future for the bread aisle and our planet."
Key Themes Behind This Trend
- Recycled Packaging Materials
- The use of recycled materials in packaging presents an opportunity for industries to lessen their carbon footprint and become more sustainable.
- Circular Economy
- Encouraging consumers to recycle their packaging and creating a circular economy around it presents an opportunity for innovation and sustainability.
- Eco-focused Products
- Offering products with an eco-friendly focus is becoming increasingly important and presents an opportunity for industries to meet consumer demand and contribute to a more sustainable future.
Where This Applies
- Food and Beverage
- The food and beverage industry can reduce their plastic waste and carbon footprint by adopting eco-friendly packaging solutions like recycled materials.
- Retail
- Retailers can implement circular economy strategies by encouraging and offering recycling programs for their packaging, contributing to a more sustainable future.
- Packaging Manufacturing
- Manufacturers of packaging can develop and produce eco-friendly products that are made from recycled materials and are fully recyclable or biodegradable.
