The RxBar holiday flavors are being launched by the brand to provide consumers with a way to satisfy their craving for seasonal flavors in a free-from, health-conscious manner. The bars include the returning Gingerbread, Pumpkin Spice and Pecan flavors as well as the all-new Snickerdoodle, which are all crafted with simple ingredients that are listed in full on the front of each serving. The bars are being launched by the brand for purchase online as well as in-store at select Trader Joe's locations for a limited time.
Director of Experience Planning Jenny Lindquist spoke on the new RxBar holiday flavors saying, "Fans always look forward to our limited-edition holiday flavors, and we wanted to give them a little something extra to celebrate the season this year. That’s why we launched new RxBar snickerdoodle — to add something new and exciting to our cozy holiday line-up while bringing back the nostalgic flavors we all know and love.”