The Project Vanilla Shteam Machine beer has been created in collaboration between convenience store retailer Sheetz and craft brewery Evil Genius Beer Co. as a coffee-inspired libation for patrons to pick up. The beer is a limited-edition offering that has a cream ale base that's brewed with the Sheetz's vanilla cappuccino in the mix along with light vanilla flavor and a subtle range of coffee notes. The beer will be arriving starting September 3, 2021 in four packs of 16-ounce cans that will be priced at $7.99.
Owner at Evil Genius Luke Bowen spoke on the new Project Vanilla Shteam Machine beer saying, "We are proud to be partnering with Sheetz for our second craft beer collaboration. Sheetz is an amazing family run and independent business that cares and is supportive of other local companies and breweries in the areas they reside in."
What's Driving This Trend
- Collaboration Beers
- Collaborations among beverage companies to create unique and creative beers that can attract new consumers.
- Coffee-inspired Libations
- Incorporating coffee flavors into beer recipes to offer a new beverage experience.
- Limited-edition Offerings
- Creating exclusive, limited-edition beer flavors to drive sales and excitement among consumers.
Who This Affects Most
- Convenience Stores
- Partnering with craft breweries to offer exclusive beer flavors can help convenience stores stand out from competition.
- Craft Brewing
- Collaborating with retailers like convenience stores can help craft breweries expand their offerings and reach new consumer bases.
- Beverage Retailing
- Offering exclusive and unique beer flavors through collaborations with craft brewers can attract new and loyal customers.
