These new Ginsters plant-based pasties are being launched by the brand in the UK to provide the increasing number of consumers shifting away from meat in their diet with an alternative option to try out.
The new pasties come in two flavors including the Ginsters Cajun Spiced Sweet Potato & Chickpea Pasty and the Ginsters Bombay Potato & Spinach Pasty. The new products will join the brand's existing option, the Moroccan Vegetable Pasty, which will receive a packaging update this month.
Managing Director Sam Mitchell spoke further on the new Ginsters plant-based pasties saying, "We set ourselves a challenge, to change the way people think about meat-free recipes, and our new range is a natural addition to our ongoing pipeline, which has helped us to capture a slice of the plant-based market through awareness, trial and repeat purchase. Consumers are increasingly enjoying flavours of the world, driven by demand for new experiences. As shoppers seek out the next big thing to try, our new Cajun, Indian and Moroccan pasties offer intense and distinctive flavour combinations that will excite their taste buds and encourage them to explore the category, engaging in new occasions and ultimately buying more frequently.”
The Ginsters Plant-Based Pasties Now Features Two New Flavors
Michael Hemsworth — September 22, 2021 — Marketing