The Ginsters Plant-Based Pasties Now Features Two New Flavors
Michael Hemsworth — September 22, 2021 — Marketing
These new Ginsters plant-based pasties are being launched by the brand in the UK to provide the increasing number of consumers shifting away from meat in their diet with an alternative option to try out.
The new pasties come in two flavors including the Ginsters Cajun Spiced Sweet Potato & Chickpea Pasty and the Ginsters Bombay Potato & Spinach Pasty. The new products will join the brand's existing option, the Moroccan Vegetable Pasty, which will receive a packaging update this month.
Managing Director Sam Mitchell spoke further on the new Ginsters plant-based pasties saying, "We set ourselves a challenge, to change the way people think about meat-free recipes, and our new range is a natural addition to our ongoing pipeline, which has helped us to capture a slice of the plant-based market through awareness, trial and repeat purchase. Consumers are increasingly enjoying flavours of the world, driven by demand for new experiences. As shoppers seek out the next big thing to try, our new Cajun, Indian and Moroccan pasties offer intense and distinctive flavour combinations that will excite their taste buds and encourage them to explore the category, engaging in new occasions and ultimately buying more frequently.”
The new pasties come in two flavors including the Ginsters Cajun Spiced Sweet Potato & Chickpea Pasty and the Ginsters Bombay Potato & Spinach Pasty. The new products will join the brand's existing option, the Moroccan Vegetable Pasty, which will receive a packaging update this month.
Managing Director Sam Mitchell spoke further on the new Ginsters plant-based pasties saying, "We set ourselves a challenge, to change the way people think about meat-free recipes, and our new range is a natural addition to our ongoing pipeline, which has helped us to capture a slice of the plant-based market through awareness, trial and repeat purchase. Consumers are increasingly enjoying flavours of the world, driven by demand for new experiences. As shoppers seek out the next big thing to try, our new Cajun, Indian and Moroccan pasties offer intense and distinctive flavour combinations that will excite their taste buds and encourage them to explore the category, engaging in new occasions and ultimately buying more frequently.”
Trend Themes
1. Plant-based Convenience Foods - Brands that offer plant-based convenience foods will capture the attention of consumers looking for meat-free options they can quickly consume on-the-go.
2. Global Flavors - There is an opportunity for brands to incorporate global flavors into their plant-based products to entice adventurous consumers looking for new taste experiences.
3. Packaging Updates - Updating the packaging of existing plant-based products is a way for brands to refresh their offerings and keep up with the changing trends in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry should consider creating and marketing more options for plant-based convenience foods to cater to changing consumer demand.
2. Snack Foods - There is potential for innovation in the snack food industry by incorporating global flavors into plant-based options, providing consumers with an exciting and convenient snack choice.
3. Packaging Design - Packaging design companies can work with plant-based food brands to revamp their packaging and create new designs that stand out on store shelves.
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