Azamara Launches a Destination-Tailored Shopping Program
Niko Pajkovic — September 8, 2021 — Marketing
References: azamara & travelweekly
Boutique cruise line Azamara has announced the launch of a new curated retail concept that will showcase local products and artisans from each cruise ship's specific destinations. According to the company, the new program is designed to complement the ship's evening activities and overnight port stays.
Providing guests with access to products made by local artists and craftsman is not only a luxury experience for travelers but an ethical method for promoting the unique cultural offerings of the places visited by each cruise ship. When sailing through New Zealand, for example, passengers will be provided access to one-of-a-kind Maori carvings, while in Norway, they may be presented the opportunity to purchase local handspun wool knitwear.
The president of Azamara, Carol Cabezas, intends for the new retail program to present passengers with a uniquely "integrated layer to amplify meaningful memories across the cruise journey."
Providing guests with access to products made by local artists and craftsman is not only a luxury experience for travelers but an ethical method for promoting the unique cultural offerings of the places visited by each cruise ship. When sailing through New Zealand, for example, passengers will be provided access to one-of-a-kind Maori carvings, while in Norway, they may be presented the opportunity to purchase local handspun wool knitwear.
The president of Azamara, Carol Cabezas, intends for the new retail program to present passengers with a uniquely "integrated layer to amplify meaningful memories across the cruise journey."
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