Emerald Cruise, a cruise line and yacht service based in Zug, Switzerland, has unveiled an all-new Star-Ship vessel called the Emerald Luna, which launched with an eight-day river cruise experience that takes guests through Holland and Belgium. The new ship has been introduced to celebrate the company's eighth year of operation.
On the smaller side of things, the new cruise holds a total of 180 passengers. Standout features of the Emerald Luna include a three-tier atrium and a heated swimming pool that at night becomes a onboard cinema. The new ship will make its official debut on July 21, departing from Amsterdam.
“While bookings remain strong for this spring and summer and with Europe continuing to be a popular destination for both new-to-cruise and loyal guests, the launch of Emerald Luna allows more opportunity for our trusted agent partners to sell experiences on Europe’s rivers.”
Image Credit: Emerald Cruises
Key Themes Behind This Trend
- Eight-day River Cruises
- Emerald Cruise's introduction of an all-new Star-Ship vessel allows the opportunity of creating specialized, made-to-order eight-day river cruises that take guests through Holland and Belgium.
- Smaller Cruise Ships
- Emerald Cruise's Star-Ship vessel the Emerald Luna being smaller and more agile than a traditional ocean vessel, provides the opportunity to offer unique and personalized experiences to travelers who prefer smaller, more intimate cruises.
- Onboard Cinemas
- Emerald Cruises' new ship's standout feature of a heated swimming pool that at night becomes an onboard cinema provides the opportunity for other cruise lines to differentiate themselves by including unique onboard amenities like cinemas.
Where This Applies
- Cruise Lines
- Emerald Cruises' new Star-Ship vessel and its personalized eight-day river cruise provides opportunities for other cruise lines to offer more intimate and unique cruise experiences.
- Luxury Travel
- Emerald Cruises is an example of how luxury travel and tourism companies can innovate by creating tailored experiences and use unique amenities like onboard cinemas to capture new market shares.
- Yacht Services
- Emerald Cruise and their Star-Ship vessel is an example of how yacht services can innovate and differentiate themselves by offering smaller and more personalized experiences to travelers seeking unique getaways and trips.
