2020 has been filled with unexpected twists and turns, but a collaboration between Pepsi Co.'s Mountain Dew and Red Lobster, which resulted in the creation of the Dew Garita, may be one of the strangest.
The hilarious cocktail concoction is being described as "the unofficial official cocktail of 2020." While the exact ingredients that will make up this drink are unknown, the teaser for it claims it will be a delicious and unexpected combination that's sure to immerse the senses. The rim of the drink has even been dusted with a colorful salt to complete the look. This drink serves as one of the many menu collaborations that will be introduced at select Red Lobsters.
Image Credit: Red Lobster and PepsiCo
Why This Trend Is Growing
- Collaborative Beverages
- Exploring unusual partnerships and unique flavor combinations to create innovative beverages.
- Novel Menu Collaborations
- Partnering with unexpected brands and introducing exclusive menu items to attract customers.
- Sensory Immersion
- Incorporating elements that engage multiple senses to enhance the overall dining experience.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to collaborate with different brands and experiment with flavors to appeal to a broader consumer base.
- Restaurant Industry
- Restaurants can explore innovative menu collaborations to differentiate themselves and attract new customers.
- Hospitality Industry
- Hotels and resorts can create unique and immersive dining experiences by incorporating multi-sensory elements into their menus.
