For some, participating in a Sober October challenge reinforces what they're missing out on and Ritual Zero Proof is on a mission to encourage more mindful drinking with a month-long challenge of its own. Ritual Zero Proof describes itself as "the first American-made spirit alternative to use all-natural botanicals to echo the taste, smell and burn of liquor—without the alcohol or calories," and it wants people to experience the benefits of cutting back on alcohol.
Ritual's 31-day challenge in October encourages people to drink mindfully and make non-alcoholic swaps for their usual drink of choice—and the challenge doesn't have to mean cutting out alcohol entirely. But as a result of drinking less, people are said to experience better energy, sleep, digestion and more.
Image Credit: Ritual Zero Proof