PRESS prides itself on creating premium alcohol seltzers that are refreshingly different and it does just that with unique flavors like Grapefruit Cardamom, Pomegranate Ginger, Lime Lemongrass and a blood orange seltzer with a spicy kick.
The Blood Orange Chili variety sets itself apart from popular hard seltzer flavors that are fresh, fruity and cooling, as this one promises to appeal to fans of Bloody Mary cocktails and spicy margaritas. The zesty, all-natural flavor is said to be exotic, mischievous and totally unexpected, and it can be found as a variety that's on seasonal rotation.
To offer something different than refreshing hard seltzers that taste like fruit, a handful of brands are adding interest with a hint of spicy ingredients.
Image Credit: PRESS
Why This Trend Is Growing
- Spicy Hard Seltzers
- Creating hard seltzers infused with spicy ingredients adds a unique and unexpected flavor profile.
- Exotic Flavor Combinations
- Brands that experiment with unconventional flavor combinations, like blood orange and chili, provide consumers with a refreshing and unexpected experience.
- Seasonal Rotations
- Offering seltzer flavors on a seasonal rotation allows brands to constantly introduce new and enticing options for consumers.
Industries Being Reshaped
- Alcoholic Beverages
- Innovating within the alcoholic beverages industry by introducing spicy variations of popular hard seltzer flavors captures the attention of adventurous consumers.
- Craft Breweries
- Craft breweries have an opportunity to tap into the growing popularity of hard seltzers by experimenting with unique and bold flavor combinations.
- Flavored Beverage Market
- The flavored beverage market can benefit from embracing unconventional flavor profiles and offering seasonal rotations to cater to consumers seeking new and exciting experiences.
