The Holiday Wine Advent Calendar is Limited-Edition
Michael Hemsworth — September 19, 2020 — Lifestyle
References: segrocers & progressivegrocer
The Holiday Wine Advent Calendar is a new offering from Southeastern Grocers that will offer consumers with an alternative way to get ready for the upcoming festive season. The limited-edition product includes 24 sipping-size bottles of wine that will allow a person to try a new wine every night of December instead of needing to purchase full-size bottles. The calendar is priced at $59.99 and features an array of wines including domestic reds, whites and even rosés.
The brand spoke on the new Holiday Wine Advent Calendar saying, "The Holiday Wine Advent calendar is a fun way to help aspiring sommeliers to novice wine lovers celebrate the holidays and try new wine varieties, one glass at a time. The selections celebrate some of Southeastern Grocers’ key wine partners from California, Oregon and Washington, while also providing customers the opportunity to find a new favorite wine selection to share with family and friends just in time for the holidays.”
The brand spoke on the new Holiday Wine Advent Calendar saying, "The Holiday Wine Advent calendar is a fun way to help aspiring sommeliers to novice wine lovers celebrate the holidays and try new wine varieties, one glass at a time. The selections celebrate some of Southeastern Grocers’ key wine partners from California, Oregon and Washington, while also providing customers the opportunity to find a new favorite wine selection to share with family and friends just in time for the holidays.”
Trend Themes
1. Wine Advent Calendars - The rise of wine-packed advent calendars create an opportunity for wineries and distributors to offer limited-edition products during holiday season.
2. Sipping-sized Bottles - The increasing popularity of sipping-sized wine bottles presents an opportunity for wineries to create more offerings in this product category.
3. Monthly Wine Subscription Services - The trend of offering monthly wine subscription services can be leveraged by businesses that want to offer monthly selections of wines for novice and aspiring sommeliers.
Industry Implications
1. Wine - Wineries can capitalize on the demand for limited-edition wine products during the holiday season by offering unique varietals and packaging options.
2. Retail - Retailers can leverage the popularity of wine advent calendars to drive holiday sales and customer engagement.
3. E-commerce - E-commerce businesses can take advantage of the trend for monthly wine subscription services by offering personalized wine selections and delivery options.
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