China introduces its very first hard seltzer brand, ZEYA as a healthier alternative to the market. It offers four fun flavor options including White Peach, Cucumber, Grapefruit, and Passionfruit. Each flavor is a nod to popular ingredients that can be found in Chinese food and beverage options.
For example, Cucumber is a long-recurring selection, and the fruity White Peach flavor are slightly tweaked to blend perfectly with the sparkling soda and alcohol drink. For those who are more health conscious, the drinks are made with sea salt and citric acid. It is also naturally infused with gluten-free ingredients to truly capture the tastes of the flavor itself. Each ZEYA can only has a total of 84 calories.
Image Credit: ZEYA
What's Driving This Trend
- Healthier Hard Seltzers
- The introduction of ZEYA as a hard seltzer brand that is healthier and uses natural ingredients presents an opportunity for other companies to explore the potential of healthier options in the hard seltzer market.
- Localized Flavor Options
- ZEYA's use of popular Chinese ingredients in their flavor options suggests an opportunity for other hard seltzer brands to explore localized flavor options tailored to specific cultures and regions.
- Low-calorie Drinks
- With ZEYA's emphasis on low-calorie drinks, other hard seltzer brands could also offer low-calorie options that cater to consumers who are more health conscious.
Who This Affects Most
- Alcohol and Beverage
- The rise of hard seltzer brands such as ZEYA presents opportunities for the alcohol and beverage industry to explore new, healthier options that cater to consumers' dietary preferences.
- Chinese Food and Beverage
- ZEYA's use of popular Chinese ingredients in their flavor options presents an opportunity for the Chinese food and beverage industry to collaborate with hard seltzer brands and offer unique flavor experiences.
- Health and Wellness
- ZEYA's emphasis on using natural and gluten-free ingredients presents an opportunity for the health and wellness industry to collaborate with hard seltzer brands to create healthier drink options.
