At 7-Eleven, convenience store customers can find top-shelf water selections like the premium Icelandic spring water Skyra and now, the new store brand Serafina. Imported from Italy, Serafina was exclusively created for 7-Eleven and it can be found in refreshing flavors like Organic Lime and Organic Lemon Ginger, as well as an Original variety. Sourced from a natural Italian spring, the mineral water is carbonated and bottled in the Apennine Mountains.
7-Eleven's premium refreshments reflect the fact that consumers are increasingly looking for healthier beverage choices, especially those without a lot of sugar or calories. To tempt consumers to try Serafina, 7-Eleven is introducing a limited-time offer where people can purchase two of the sparkling water bottles for the price of one.
What's Driving This Trend
- Premium Store Brands
- Retailers can capitalize on the demand for high-end products by developing exclusive store brands like Serafina.
- Healthy Beverage Choices
- As consumers seek alternatives to sugary drinks, there is an opportunity for companies to innovate in the sparkling water market.
- Limited Time Offers
- Promotions like 7-Eleven's two-for-one deal can entice customers to try new products and foster brand loyalty.
Who This Affects Most
- Convenience Store
- Convenience stores can develop premium store brands like Serafina to appeal to health-conscious customers and increase sales.
- Beverage
- Manufacturers can innovate in the sparkling water market by offering unique and refreshing flavors, like Serafina's Organic Lime and Organic Lemon Ginger.
- Retail
- Retailers can use limited-time offers and promotions to increase exposure for new products and drive sales, as 7-Eleven did for Serafina.
