Waterloo Brewing is introducing refreshing low-calorie seltzers made with real fruit juice: tropical Pineapple Mango, tangy Lemon Lime and sweet Cherry Peach. LandShark Seltzer boasts just 90 calories per each 335 ml can and 4% ABV. The light and flavorful thirst-quenching seltzers appeal to those who are looking for a sippable refreshment on hot summer days.
All of the new flavors can be found within the LandShark Seltzer Mixer Pack, which shares a dozen of the bold and fresh beverages, and they specifically speak to those who are looking for better-for-you refreshments.
LandShark Seltzers are fizzy, fruity and as described by Kim Mannerow, Director of Marketing, "Let's just say they've got some teeth."
What's Driving This Trend
- Low-calorie Fruit Seltzers
- There is a trend for low-calorie seltzers with real fruit juice flavorings.
- Mixer Packs
- The popularity of mixer packs has been growing as consumers look for variety and convenience.
- Better-for-you Beverages
- As consumers become more health-conscious, they look for beverages that fit their lifestyles, like low-calorie seltzers with real fruit juice flavors.
Who This Affects Most
- Beverage
- The beverage industry can innovate by creating more low-calorie seltzers with real fruit juice flavors to meet the demand of health-conscious consumers.
- Packaging
- Innovative packaging solutions for mixer packs can enhance convenience and encourage more sales.
- Retail
- Retailers can take advantage of the trend for better-for-you beverages by featuring low-calorie seltzers with real fruit juice flavors prominently in stores.
