High Water sets itself apart as a hard seltzer "for those with a thirst for life" and it takes cues from the magic of the water's edge. The ever-flowing nature of water is captured in the visual details on the fully recyclable cans, which bring shoreline scenes to life with boats and elements of beach life.
Made with sparkling spring water from the Cotswolds, triple distilled vodka and natural fruit essences, High Water hard seltzer is low in calories, vegan, gluten-free and made without artificial ingredients. The products are available in refreshing flavors like Lemon and Elderflower or Mango and Peach, both of which come in at 5% ABV.
To reinforce its connection to the world's waterways, the brand dives 1% of all profits back to Just One Ocean.
Key Themes Behind This Trend
- Eco-friendly Hard Seltzers
- The popularity of eco-conscious consumerism creates opportunity for hard seltzer brands to differentiate themselves with fully recyclable packaging and earth-friendly ingredients.
- Premium Hard Seltzers
- By using triple distilled vodka and natural fruit essences, High Water sets itself apart as a more sophisticated seltzer option for consumers looking for a premium beverage experience.
- Socially Responsible Hard Seltzers
- Donating a portion of profits to a cause like Just One Ocean appeals to socially conscious consumers and presents an opportunity for hard seltzer brands to align with social responsibility initiatives.
Where This Applies
- Alcoholic Beverages
- The hard seltzer category continues to grow, presenting an opportunity for brands like High Water to differentiate themselves and capture market share in the competitive alcoholic beverage industry.
- Sustainability
- The increasing importance of sustainability to consumers creates opportunities for eco-friendly hard seltzer brands like High Water to meet the demand for environmentally conscious products and contribute to the larger sustainability movement.
- Social Responsibility
- Aligning with social responsibility initiatives like Just One Ocean presents an opportunity for hard seltzer brands to not only appeal to socially conscious consumers, but also make a positive impact in their community and the world at large.
