The alcohol brands, Molson and Wiser, recently joined forces to launch a whisky-flavored lager dubbed Common Bond. The new beverage is described as "a lager brewed with the rich flavor and sophistication of a dignified Wiser whisky, paired with the approachability and familiarity of a classic Canadian beer."
“Since 1786, Molson has been bringing Canadian beer lovers together,” said Andy Preston, Brewing Innovation Specialist and Lead Brewer for Molson Common Bond®. “So, it only made sense to include the whisky lovers, too! Molson Common Bond is not only a unique union of distinctly Canadian flavours, but a partnership between two proud and historied Canadian companies.”
To celebrate both old and new, Molson and Wiser are calling on Canadians to enter in a chance to win an old-style portrait that commemorates a friendship near to their heart. To participate, users on Twitter and Instagram are encouraged to share a photo of themselves and their best friend tagging @MolsonCanadian, @jpwisers and #CommonBond.
Key Themes Behind This Trend
- Whisky-flavored Beverages
- Opportunity for beverage companies to create unique and sophisticated combinations of flavors, catering to both beer and whisky enthusiasts.
- Cross-industry Collaborations
- Opportunity for brands in different industries to collaborate and create innovative products that combine their expertise and unique flavors.
- Social Media Contests
- Opportunity for brands to increase engagement and brand awareness by creating fun and interactive social media contests that encourage user-generated content.
Where This Applies
- Beverage
- Opportunity for beverage companies to create new and unique flavor combinations that cater to the expanding palates of consumers.
- Alcohol
- Opportunity for different alcohol brands to collaborate and create innovative products that combine their respective expertise and appeal to a wider range of consumers.
- Marketing and Advertising
- Opportunity for brands to utilize social media platforms as a marketing tool to generate user engagement and brand awareness through interactive contests.
