Premium bottled water brand LIFEWTR created LIFEWTR Immune Support as a hydrating, artistic and healthy way to bolster well-being. The new bottled beverage supplies 10% of the recommended daily value of zinc and it stands out with a blue cap and a code-based design created by artist and educator Zach Lieberman.
LIFEWTR Immune Support is the first product extension for the bottled water brand since its inception in 2017. According to Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America, "Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function." Across the beverage industry, brands are focusing on immune system support that's easy to take on the go.
Why This Trend Is Growing
- Functional Hydrating Beverages
- Opportunity for brands to create bottled beverages with added functional ingredients to promote health and wellness.
- Immune System Support
- Increasing focus on developing products that aid normal immune function as consumers prioritize health and wellness.
- Artist Collaborations
- Brands partnering with artists to create unique designs and stand out on shelves.
Industries Being Reshaped
- Beverage
- Opportunity for beverage industry to create functional hydrating drinks with immune system support.
- Wellness
- Growing trend in the wellness industry for promoting health and wellness through functional beverages.
- Art and Design
- Opportunity for artists and designers to collaborate with brands to create visually appealing and unique product designs.
