Based on some of the most beloved Girl Scout Cookie flavors, Dunkin' created a range of ready-to-drink cookie-flavored iced coffees. The Iced Coffee in Girl Scout Cookie-inspired varieties marks the first time that the essence of Thin Mints, Coconut Caramel and S'mores flavors will be available in bottles of iced coffee.
While the Thin Mints flavor taps into the tried-and-true pairing of chocolate and mint, the S'mores flavor has hints of graham cracker, chocolate and marshmallow.
Fans of cookies and iced coffee alike will appreciate that there's an exclusive set of Dunkin' and Girl Scout merch called The Chill Collection. The boxed set contains three bottles of the cookie-flavored iced coffees, plus cozy essentials like sweatshirts, socks, pins and more.
What's Driving This Trend
- Cookie-flavored Beverages
- Creating new variations of classic beverages by infusing them with cookie flavors could be a disruptive innovation opportunity for food and beverage companies.
- Collaborative Merchandising
- Partnering with established brands to create exclusive merchandise bundles could be a disruptive innovation opportunity for retail companies.
- Limited Edition Products
- Launching limited edition products based on popular seasonal flavors could be a disruptive innovation opportunity for food and beverage companies.
Who This Affects Most
- Food and Beverage
- Food and beverage companies could explore the trend of creating cookie-flavored beverages as a way to attract new customers and increase sales.
- Retail
- Retail companies could consider partnering with established brands to create exclusive merchandising bundles, tapping into the popularity of limited edition products and collaborations.
- Marketing
- Marketing companies could help food and beverage and retail companies identify and leverage trends like cookie-flavored beverages and collaborative merchandising to differentiate their offerings and drive sales.
