The newest addition to NB Pure's product portfolio is a supplement for optimal digestive health that takes the form of a premium soluble and insoluble fiber blend. The Daily Multi-Fiber Blend, an all-inclusive fiber supplement, incorporates ingredients like psyllium, oat fiber and chia seed, so that well-balanced gut health can be supported.
The brand recognizes that many Americans are lacking fiber from their daily routines and the Daily Multi-Fiber Blend was created to "check all the boxes of digestive health." The digestive health supplement dissolves into liquids and it's free from artificial flavors and additives, making it easy to support weight management, stabilized blood sugar levels and more with a simple and refreshing coconut lime flavor.
What's Driving This Trend
- Fiber Enriched Supplements
- The trend towards fiber enriched supplements is growing, as more consumers seek to optimize their digestive health.
- All-inclusive Gut Health Products
- Brands are creating products that aim to check all the boxes of digestive health, with a comprehensive set of ingredients in one package.
- Soluble and Insoluble Fiber Blends
- There is a trend towards creating supplements that incorporate both types of fiber, recognizing that both have unique benefits for digestive health.
Who This Affects Most
- Supplement Industry
- The supplement industry has an opportunity to develop more fiber-enriched products that cater to consumers seeking to optimize their digestive health.
- Health and Wellness Industry
- The health and wellness industry can capitalize on the demand for all-inclusive gut health products by creating comprehensive product lines for the digestive health market.
- Food and Beverage Industry
- The food and beverage industry can create products that incorporate soluble and insoluble fiber blends, such as pre-made smoothie kits or fiber supplements that can be added to meals.
