The newest canned wine from BABE is BABE 100, which shares the crisp taste of wine at 6.9% ABV and, true to its name, just 100 calories. One can of BABE 100 is equal to a full glass of wine and it's packaged in a way that's perfect for packing on the go for days outdoors and casual occasions. The product is made in a Rosé style and it stands out with lavender-colored packaging that promises to impress on social media.
BABE’s General Manager Chelsea Phillips, notes "Seltzer is one of the fastest-growing categories in alcohol, and over one-third of seltzer drinkers came from wine. But why should wine drinkers have to choose between the taste they love and a light and refreshing drinking experience?"
What's Driving This Trend
- Low-calorie Alcohol Products
- The market opportunity is to create more low-calorie alcoholic products that cater to both wine and seltzer drinkers.
- Convenient Alcohol Packaging
- There is a market opportunity for creating easy to transport canned wine and seltzer products with stylish packaging that captures attention on social media.
- Cross-collaboration in Alcohol Industry
- Collaborations between wine and seltzer brands could appeal to a larger consumer base by providing options for those who want a lighter drinking experience.
Who This Affects Most
- Alcohol Industry
- The alcohol industry could explore creating more low-calorie alcoholic beverages and collaborations between wine and seltzer brands.
- Canned Beverage Industry
- The canned beverage industry could expand its reach by catering to the demand for low-calorie alcoholic products and convenient packaging.
- Social Media Marketing Industry
- The social media marketing industry could capitalize on the appeal of stylish packaging and low-calorie alcoholic products to attract a younger demographic.
