The newest canned wine from BABE is BABE 100, which shares the crisp taste of wine at 6.9% ABV and, true to its name, just 100 calories. One can of BABE 100 is equal to a full glass of wine and it's packaged in a way that's perfect for packing on the go for days outdoors and casual occasions. The product is made in a Rosé style and it stands out with lavender-colored packaging that promises to impress on social media.
BABE’s General Manager Chelsea Phillips, notes "Seltzer is one of the fastest-growing categories in alcohol, and over one-third of seltzer drinkers came from wine. But why should wine drinkers have to choose between the taste they love and a light and refreshing drinking experience?"