The Seagram’s Hard Seltzer range is a refreshing lineup of libations that make the most of high-quality ingredients to maximize flavor and freshness for consumers. The drinks feature 100-calories per can with a 5% ABV and just one gram of sugar each, which positions them as perfectly in-line with consumer demands. The beverages come in four flavor options including Mango Peach, Tropical Pineapple, Watermelon Lime and Mixed Berry.
The Seagram’s Hard Seltzer range is made with a malt base that helps to preserve the brightness of the various fruit flavors in the mix. This also helps them to have a soft, smooth and flavorful finish that's not too sweet to make them suitable for a wide range of consumers to try out.
What's Driving This Trend
- Fruit-flavored Hard Seltzers
- Opportunity for breweries and alcohol brands to incorporate exotic fruit flavors to stand out in the increasingly popular hard seltzer market.
- Low-calorie Alcoholic Beverages
- Room for innovation in creating alcoholic beverages that are tasty and refreshing but cater to consumers' health-conscious lifestyles.
- Malt-based Alcoholic Beverages
- Opportunity for breweries and alcohol brands to experiment with malt-based alcohol options to create unique and flavorful alcoholic beverages.
Who This Affects Most
- Alcohol
- Alcohol brands can use this trend to create new hard seltzer flavors that will attract consumers and ultimately lead to increased sales.
- Breweries
- Breweries can experiment with malt-based alcoholic beverages to diversify their offerings and cater to consumers looking for unique and flavorful options.
- Health and Wellness
- Opportunity for health and wellness brands to partner with alcohol companies to create low-calorie alcoholic beverages that cater to consumers looking for healthier options.
