Bailey's Colada is a Summer-Ready Take on the Classic Irish Cream
Katherine Pendrill — April 4, 2021 — Lifestyle
References: people
Bailey's Irish Cream isn't usually associated with summer, but all that is about to change with the debut of Bailey's Colada – the latest seasonal flavor from the iconic brand.
Bailey's Colada is essentially a tropical take on the brand's signature Irish Cream liqueur. The new spirit is inspired by Piña Colada cocktails and boasts summer-ready flavors like pineapple and creamy coconut. The drink is a limited-edition flavor and clocks in at 17% ABV per bottle. As for how to enjoy this topical take on Bailey's, the brand suggests enjoying the liqueur over ice, mixed into a cocktail, or even poured over ice cream for a boozy dessert.
Bailey's Colada is now available wherever liquor is sold in the U.S., but only for a limited time.
Image Credit: Bailey's
Bailey's Colada is essentially a tropical take on the brand's signature Irish Cream liqueur. The new spirit is inspired by Piña Colada cocktails and boasts summer-ready flavors like pineapple and creamy coconut. The drink is a limited-edition flavor and clocks in at 17% ABV per bottle. As for how to enjoy this topical take on Bailey's, the brand suggests enjoying the liqueur over ice, mixed into a cocktail, or even poured over ice cream for a boozy dessert.
Bailey's Colada is now available wherever liquor is sold in the U.S., but only for a limited time.
Image Credit: Bailey's
Trend Themes
1. Summer-inspired Liqueurs - There is room for the creation of more tropical-themed liqueurs with unique summertime flavors inspired by popular cocktails.
2. Limited-edition Spirits - Brands should consider releasing seasonal or limited-edition flavors to increase consumer interest and create a sense of urgency around their product.
3. Mixology at Home - With more people staying in due to COVID-19, there is a high demand for at-home cocktail recipes, making it an opportune time for companies to provide cocktail recipe ideas featuring their products.
Industry Implications
1. Alcohol - Other brands in the alcohol industry could release seasonal or limited-edition liqueurs to stay competitive in the market and appeal to a wider range of customers.
2. Food and Beverage - Restaurants and bars could incorporate limited-edition summer liqueurs into their cocktail menu to attract customers looking for unique and seasonal flavors.
3. Desserts - Dessert brands or businesses could consider creating new boozy dessert recipes using limited-edition liqueurs, in response to the high demand for unique and exciting dessert flavors.
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