The Crown Royal ready-to-drink cocktails have been announced by the Diageo-owned brand to provide consumers with a convenient way to enjoy a cocktail from home. The drinks feature Crown Royal whiskey in the mix, and come in three flavor options including Washington Apple, Whisky & Cola and Peach Tea. Each of the drinks feature a 7% ABV, which is slightly higher than what's usually found in sparkling canned cocktails to satisfy consumers seeking out a higher alcohol option.
Vice President of Crown Royal Nicky Heckles spoke on the new Crown Royal ready-to-drink cocktails saying, "There’s an increasing interest in ready-to-drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar. Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready-to-drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavours we all know and love.”