The Sagamore Spirit Rye Cocktails Come in Three Flavors
Michael Hemsworth — August 18, 2021 — Marketing
References: sagamorespirit & bevnet
The Sagamore Spirit Rye cocktails have been introduced by the brand as its first-ever lineup of canned craft cocktails that will provide discerning drinkers with an easy way to enjoy a premium libation. The drink range is achieved using the brand's four-year-old straight rye whiskey along with natural ingredients to help the flavors shine through. The cocktails come in three flavor options to choose from including Honey Paloma, Black-Eyed Rye and Lemon Tea Fizz.
President Brian Treacy spoke on the new Sagamore Spirit Rye cocktails saying, "Maryland-style rye is the perfect base for cocktails, and we thought it was time to show that you can create a premium canned cocktail with our four-year-old rye whiskey, meant to be enjoyed anytime, anywhere. What makes these recipes so special is the consideration that went into creating them. In the crowded ready-to-drink space, these stand apart because of the time we took to design each cocktail from scratch with the talented mixologists from CAnE Collective, resulting in a product that is layered with flavor and our award-winning rye whiskey in every sip.”
President Brian Treacy spoke on the new Sagamore Spirit Rye cocktails saying, "Maryland-style rye is the perfect base for cocktails, and we thought it was time to show that you can create a premium canned cocktail with our four-year-old rye whiskey, meant to be enjoyed anytime, anywhere. What makes these recipes so special is the consideration that went into creating them. In the crowded ready-to-drink space, these stand apart because of the time we took to design each cocktail from scratch with the talented mixologists from CAnE Collective, resulting in a product that is layered with flavor and our award-winning rye whiskey in every sip.”
Trend Themes
1. Canned Craft Cocktails - The rise of canned craft cocktails is providing a convenient and premium libation option for discerning drinkers looking to enjoy high-quality cocktails anytime, anywhere.
2. Natural Ingredients - The use of natural ingredients in canned cocktails is a growing trend that caters to consumers' increasing demand for healthier and more transparent beverage options.
3. Artisanal Flavors - The popularity of artisanal flavors in canned cocktails is fueling the creation of unique and complex flavor profiles that appeal to consumers looking for a sensory experience and premium taste.
Industry Implications
1. Alcoholic Beverages - The introduction of canned craft cocktails presents an opportunity for alcoholic beverage companies to expand their product offerings and capture a growing market of consumers looking for convenient and high-quality libation options.
2. Packaging - The increasing demand for canned craft cocktails is driving innovation in the packaging industry, as companies look to create more sustainable, visually appealing, and functional can designs to stand out on shelves and cater to consumers' preferences.
3. Mixology - The collaboration between distilleries and mixologists in creating artisanal canned cocktails presents a disruptive innovation opportunity for the mixology industry to expand its reach and tap into new markets through the creation of unique and high-quality cocktail recipes that can reach a wider audience through the convenience of canned packaging.
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