Daybreaker Vodka Cocktails Combine Sparkling Water & Real Fruit Juice
Laura McQuarrie — March 23, 2021 — Lifestyle
References: tworoadsbrewing & prnewswire
Daybreaker Vodka Cocktails is a new line of 7% ABV ready-to-drink alcoholic beverages from Two Roads Brewing Company that combines vodka with sparkling water and 100% real fruit juice. The conveniently canned beverages set themselves apart as bold, refreshing beverages that exactly replicate bar-made cocktails with high-quality ingredients. This was key for the Innovation Team at Two Roads Brewing Company, as they were set on "creating a beverage for consumers that didn't just mimic a cocktail through the use of artificial flavorings and sweeteners."
The Daybreaker line of Vodka Cocktails are packaged into 12-ounce cans that feature bartender-inspired flavors like Blood Orange to elevate the traditional Screwdriver, Cranberry-Lime (inspired by the popular Cape Codder) and Meyer Lemonade, which is said to be less intensely sour than the average hard lemonade.
The Daybreaker line of Vodka Cocktails are packaged into 12-ounce cans that feature bartender-inspired flavors like Blood Orange to elevate the traditional Screwdriver, Cranberry-Lime (inspired by the popular Cape Codder) and Meyer Lemonade, which is said to be less intensely sour than the average hard lemonade.
Trend Themes
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Real Fruit Juice Cocktails — Opportunity to disrupt the ready-to-drink alcoholic beverage market with real fruit juice-based cocktails.
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Conveniently Packaged Cocktails — Creating canned cocktail alternatives using high-quality ingredients as a convenience play.
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Bartender-inspired Flavors — Exploring unique and refreshing cocktail flavors for a differentiated product offering.
Industry Implications
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Alcoholic Beverages — Creating new and innovative ready-to-drink cocktails that utilize real fruit juice can disrupt and differentiate within the alcoholic beverage industry.
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Packaged Beverages — Developing high-quality canned cocktails can penetrate the ready-to-drink packaged beverage market as a premium and sophisticated product offering.
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Hospitality — Creating bartender-inspired flavors for canned cocktails can offer a unique and differentiated product for hospitality industry venues such as hotels and resorts.
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