Daybreaker Vodka Cocktails is a new line of 7% ABV ready-to-drink alcoholic beverages from Two Roads Brewing Company that combines vodka with sparkling water and 100% real fruit juice. The conveniently canned beverages set themselves apart as bold, refreshing beverages that exactly replicate bar-made cocktails with high-quality ingredients. This was key for the Innovation Team at Two Roads Brewing Company, as they were set on "creating a beverage for consumers that didn't just mimic a cocktail through the use of artificial flavorings and sweeteners."
The Daybreaker line of Vodka Cocktails are packaged into 12-ounce cans that feature bartender-inspired flavors like Blood Orange to elevate the traditional Screwdriver, Cranberry-Lime (inspired by the popular Cape Codder) and Meyer Lemonade, which is said to be less intensely sour than the average hard lemonade.
What Makes This Trend Stand Out
- Real Fruit Juice Cocktails
- Opportunity to disrupt the ready-to-drink alcoholic beverage market with real fruit juice-based cocktails.
- Conveniently Packaged Cocktails
- Creating canned cocktail alternatives using high-quality ingredients as a convenience play.
- Bartender-inspired Flavors
- Exploring unique and refreshing cocktail flavors for a differentiated product offering.
Sectors Adopting This
- Alcoholic Beverages
- Creating new and innovative ready-to-drink cocktails that utilize real fruit juice can disrupt and differentiate within the alcoholic beverage industry.
- Packaged Beverages
- Developing high-quality canned cocktails can penetrate the ready-to-drink packaged beverage market as a premium and sophisticated product offering.
- Hospitality
- Creating bartender-inspired flavors for canned cocktails can offer a unique and differentiated product for hospitality industry venues such as hotels and resorts.
