The Rekorderlig Pink Lemon Cider is one of the latest flavor offerings from the brand that's sure to satisfy consumers this spring and summer with a citrusy flavor that is unexpectedly refreshing.
Launching in April 2021, the cider will be available in 500ml bottles in the UK and follows on the success of other fruit-forward cider flavors. The cider features a 4% ABV and will be launched with the support of a social media campaign, in-store activities and even a sampling program.
Marketing Controller for Cider at Molson Coors Beverage Company Phil Pick spoke on the new Rekorderlig Pink Lemon Cider saying, "A key category driver in premium fruit cider is inspiring consumers who want new and interesting experiences from their drinks, particularly as the warm weather approaches. Retailers should make sure they pay attention to their cider range this summer, balancing the classic favourites with new variations like Pink Lemon to catch the eye of customers looking to try something different.”