The Rekorderlig Pink Lemon Cider is Launching in April
Michael Hemsworth — March 9, 2021 — Marketing
References: rekorderlig & talkingretail
The Rekorderlig Pink Lemon Cider is one of the latest flavor offerings from the brand that's sure to satisfy consumers this spring and summer with a citrusy flavor that is unexpectedly refreshing.
Launching in April 2021, the cider will be available in 500ml bottles in the UK and follows on the success of other fruit-forward cider flavors. The cider features a 4% ABV and will be launched with the support of a social media campaign, in-store activities and even a sampling program.
Marketing Controller for Cider at Molson Coors Beverage Company Phil Pick spoke on the new Rekorderlig Pink Lemon Cider saying, "A key category driver in premium fruit cider is inspiring consumers who want new and interesting experiences from their drinks, particularly as the warm weather approaches. Retailers should make sure they pay attention to their cider range this summer, balancing the classic favourites with new variations like Pink Lemon to catch the eye of customers looking to try something different.”
Launching in April 2021, the cider will be available in 500ml bottles in the UK and follows on the success of other fruit-forward cider flavors. The cider features a 4% ABV and will be launched with the support of a social media campaign, in-store activities and even a sampling program.
Marketing Controller for Cider at Molson Coors Beverage Company Phil Pick spoke on the new Rekorderlig Pink Lemon Cider saying, "A key category driver in premium fruit cider is inspiring consumers who want new and interesting experiences from their drinks, particularly as the warm weather approaches. Retailers should make sure they pay attention to their cider range this summer, balancing the classic favourites with new variations like Pink Lemon to catch the eye of customers looking to try something different.”
Trend Themes
1. Fruit-forward Cider Flavors - The success of Rekorderlig's Pink Lemon Cider indicates a growing trend for fruit-forward cider flavors offering new and interesting experiences to consumers.
2. Social Media Campaigns for Beverage Products - The Rekorderlig Pink Lemon Cider launch with the support of a social media campaign demonstrates a growing trend for beverage producers to use digital marketing channels to reach their target audience and build engagement.
3. Sampling Programs for Alcoholic Beverages - The Rekorderlig Pink Lemon Cider launch with a sampling program indicates a trend towards offering consumers opportunities to try new products and flavors in-store before making a purchase.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can take advantage of the growing trend for fruit-forward cider flavors by developing new products that offer consumers unique and interesting flavor experiences.
2. Digital Marketing - Digital marketing agencies can explore the growing trend for beverage producers to use social media campaigns to reach their target audience and build engagement, offering innovative strategies and solutions to make brands stand out in a crowded market.
3. Retail - Retailers can capitalize on the trend towards offering consumers opportunities to try new products and flavors in-store by designing effective sampling programs that encourage customers to purchase new and interesting products.
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